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On 11th May, Xinhua News Agency, China Brand Building Promotion Association and China Asset Appraisal Association jointly released the "2024 China Brand Value Evaluation Information" in Deqing, Zhejiang Province. The brand value of Huayou Cobalt reached 15.289 billion yuan, with a brand strength of 865, standing out among more than 1,000 brands.

As one of the series of activities on China Brand Day this year, the "China Brand Value Evaluation Information Release" has lasted for eleven years, which is an important initiative to establish a brand value evaluation mechanism with Chinese characteristics, create positive energy for Chinese brands, and promote Chinese brands to the world. The brand information release follows international standards and national standards, conducts multi-dimensional assessment of enterprise technology, services, products, etc., and adheres to the working principles of "science, fairness, openness, and recognition", which is getting more and more attention and recognition from the society.

This year, the number of brands participating in the evaluation reached 1,034, covering most of the leading enterprises in the industry. After several rounds of brand strength evaluation by experts, Huayou Cobalt was recognised for the first time, which confirms the fruitful achievements of Huayou's brand management work, and is an important milestone in the course of Huayou's brand building.

Over the years, with the mission of "creating value for customer and leading industry development" and the belief of "rooted in China and with friends all over the world", Huayou has laid its foundation in Tongxiang, moved towards the whole country and embraced the world, completing the metamorphosis from catching up to the leader of the industry, relying on the high-quality product quality and outstanding brand influence to achieve the success. With high product quality and outstanding brand influence, Huayou has established a good perception and reputation in the industry, gained the recognition and trust of many customers at home and abroad, and become one of China's top 500 enterprises with a total asset of more than 100 billion yuan.

In the future, Huayou will continue to carry forward the spirit of "constantly strive to become stronger and the pursuit of excellence", base on the vision of globalisation, inherit and innovate the brand gene, tell the story of Huayou, show the power of Huayou, continuously strengthen the international influence of the brand, and send the strongest voice of China's new-energy Li-power material enterprises to the world!